The Seoul Food Research Program
Original research on the world's most reviewed monument tours.

Travel Specialists
By the Numbers
The Nine Pillars
Each pillar is a deep investigation into one decision visitors have to make. Supporting articles drill into specific edge cases under each pillar.
Methodology
Every article in the program follows the same protocol: source aggregation, normalization, anomaly detection across four layers, manual cross-check, and publication only when the evidence threshold is met. We document the full methodology — what we measure, how we verify, what we exclude.
Read the full methodology →The Dataset
The Seoul Food Tour Research Corpus will be the evidence base behind every article in this program, aggregating publicly available data from independent sources into a single analysis-ready corpus. (TODO-SEOUL: en construcción.)
Sources
- YouTube (video transcripts & comments)
- TripAdvisor (visitor reviews)
- Google Maps (place reviews & Q&A)
- GetYourGuide (verified booking reviews)
- Trustpilot (operator-level reviews)
Variables measured
- Tour rating (1–5)
- Tour price (USD/EUR)
- Tour duration (minutes)
- Review sentiment
- Reviewer nationality
- Guide mentions
- Operator name
Licensed under CC BY 4.0. Temporal coverage: 2020–2026.

About the Author
Intercoper Curator Team
Travel Specialists
Our team of travel specialists researches and curates the best tour experiences. We combine local expertise with rigorous verification to recommend only tours worth your time.